Project Overview and Design Objective

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Bolzano Lounge & More aims to bring together the rich cultural heritage of Bolzano with a contemporary lounge experience.​​

 

My goal was to create a brand identity that captures the essence of Bolzano's charm while reflecting the modernity and sophistication of the lounge.

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Logo Concept

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The logo features the letter 'O' stylized as a drink glass, symbolizing the convivial atmosphere of the lounge. The three yellow stars, taken from the Province of Bolzano flag, adorn the glass, paying homage to the bar's local roots.

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Symbolism

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The incorporation of the stars from the flag represents Bolzano's cultural significance, while the drink glass embodies the spirit of relaxation and enjoyment.

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Color Palette

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Inspired again by the Province of Bolzano flag, the color palette include white, black, red and yellow. White symbolizes purity and sophistication, black signifies elegance and modernity, red evokes passion and vitality, and yellow represents warmth and hospitality.​​

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Typography

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Primary Font: Bodoni.

Contemporary font that adds a touch of sophistication to the brand identity.

Secondary Font: Unica One

With its clean lines and non-typical edges, this font complements the primary font and enhances brand consistency.

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